For the Bristol merchants the slave trade seemed an "open sesame" to prosperity. For example, the Warmley Brass Company, owned by the Goldney and Champion families, exported "Guinea" cooking pots. The outward voyage from Bristol was made with trinkets, beads, copper rods, cotton goods, guns and alcohol which were to be traded for slaves off the coast of West Africa.
This is part of a record kept by a Bristol merchant of a cargo list for a ship going to Africa from Bristol in the 18th century.
All goods could be traded profitably although African slave traders were not to be treated lightly and would drive a hard bargain. According to the French merchant Jean Barbot, who spent some time on the Gold Coast in the late 17th Century, the people there had at first been swindled because it never entered their thoughts that white men would cheat them. One such fort was Cape Coast Castle which was the headquarters of the English Royal African Company, eight miles along the coast from El Mina.
An impressive and impregnable building in its prime, it could hold a thousand slaves in its dungeons. "The keeping of slaves thus underground", a Frenchman remarked, "is a good security to the garrison against any insurrection."
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